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Monday

My Strategies For Generating Leads Through Twitter Marketing (Part 2)


My last post on how I build leads online covers everything you will need to know to start growing your affiliate campaign and start generating sign-ups and/or sales, but there are a few more things I want to touch on that I didn't include in that article. Some of which are how I manage and scale my efforts on a day-to-day basis. Goal setting and time management is just as huge of a factor to your success as actually promoting your brand, so here are a few more strategies that you can use to get the most out of marketing online(primarily from Twitter):


PROMOTE AT LEAST ONE PRODUCT A DAY
I used to do this with my lead magnet and website, but recently I've came to the conclusion that this is not as important as promoting directly on my timeline(for over 300 million active monthly users on Twitter to find and see) since I am already promoting my website & lead magnet in my bio, pinned tweet and auto dm campaign that I have set up. You should promote at least one of your affiliate products on your timeline per day with addition promotions being based on what I call my "1/5th rule." What this is is a rule that I follow as to not have my timeline cluttered with products promotions and blend them in with a natural mix of content, engagements and random status updates(sometimes as a funny joke since one of the best ways to get someone to like you is to make them laugh). For every 5 tweets, promote one of your affiliate products! But of course, follow this rule ONLY when you are past your one-product-a-day limit. Otherwise, promote one of your affiliate products on your timeline regardless of anything else!


POST AT LEAST 10 BLOG/WEBSITE COMMENTS A DAY
Posting comments on high ranking blogs and niche sites that are within your keyword range is a great way of driving traffic to your site. But of course, you should only be doing this on websites that have page 1 ranking because less than 10% of people will advance past the first page of search results. And if the webmaster won't allow you to post links either in the comment or your bio, then you should look for alternatives like leaving comments on Facebook pages that have a lot of followers and posting your links there instead. But leaving comments on 1st page articles should definitely be your top priority since the leads you get will be more targeted(shown to people are actually looking for products related to what you are promoting) and 85% of all traffic is referred from a search engine. They are the real definition of lead magnets😄😉


ENGAGE WITH AT LEAST 20-30 FOLLOWERS A DAY
Although I didn't in the beginning, I now believe the popular idea in marketing that, "People love to buy, but they hate being sold to!" We are able to circumvent the KLT(know, like, trust) factor a little bit as affiliates because, obviously, we don't actually sell anything(as affiliates), but in in order to promote anything you will have to be noticed, and to be noticed people will have to subscribe to your campaign, and in order for people to subscribe to your campaign, they will still have to at least like and trust you. I try to keep my followers engaged with me by liking their tweets, retweeting tweets that really stand out from the rest and, occasionally responding in non-intrusive ways to help or advice they are seeking that I am able to assist them with. At the end of the day, probably the second biggest marketing mistake you can make after being boring/irrelevant is to not follow up with your leads and become forgotten.


POST 100 DOFOLLOW BACKLINKS A DAY
There are many SEO EXPERTS that will sell you wolf tickets and try to convince you that you don't need backlinks to rank high on search engines and even go as far as telling you things like "content is king!" and "I never sought a backlink for my rankings!" Okay, now while the second statement might be true(can't vouch for the first), it is deceptive in the way that it attempts to downplay link building strategies and convince you that backlinks are not needed at all for high rankings. Take it from the horses mouth, backlinks are the most important ranking factor(source) and every real SEO expert would tell you that PageRank is a link-analysis algorithm. But links with nofollow tags(source) like you will find on Facebook, Twitter, Instagram, etc will not help your pages ranking, so you will need to create accounts on websites like Blogger, Wordpress and Tumblr and create blogs to post short, even crappy(all that matters is the link, really), articles with links to your profile to give yourself and these dofollow links will improve your serp ratings over time. Users are 94% more likely to click on organic search results than paid results, so unless you have connects with the New York Times, Washington Post or other media outlets with huge followings and high page rankings, ignore the "content is king" myth and consider this strategy a huge benefit to building your website as a long-term asset to passive leads and income.

((UPDATE: Make your articles/posts as short as possible(twitter-status 140 characters or less short if possible) because the only thing here that matters is the dofollow link and keywords you provide. For example, if your niche is about coffee you make a blog post something like, "Check this page out {link to your website} their COFFEE* is great!!" Then wait until this page/post gets indexed and the link and keywords will give your website some SEO juice))


That's all I have for now. So many people make the process of marketing more difficult than it needs to be, but at the time of writing, the information provided in this article and with the previous edition(pt. 1) is more than all you will need to start making money online through affiliate marketing. I won't promise that you will make a lot of sales overnight this way, but starting out, or if you think paid advertising is becoming too expensive(like me), this is a way to generate leads that's used by over 16 million marketers on Crowdfire(the tool that I use) alone. And I personally believe that if you don't have the time to sit in front of a computer and build human relationships with your leads(even if you use paid advertising), then you probably shouldn't be in this business, anyway. Until next time....

Tuesday

My Strategies For Generating Leads Through Twitter Marketing


I have been saying for a while now that Twitter is my favorite social networking platform for generating leads, but it just recently occurred to me that I haven't dived into the practical side of how I generate leads on Twitter. Twitter has 317 million monthly active users(as of 3rd quarter 2016, source), so regardless of what your niche is, Twitter has enough active users that will make it very much possible to generate at least 15-30 or more leads per day using the strategies I am about to introduce you to(that I also use myself). 






Let me start by saying that Crowdfire is the one and only tool I use for this method. There are other tools that will allow you to grow your audience through copying your competitors followers and targeting keywords that your leads are using on Twitter, but I only use Crowdfire for this method. The method I use to grow my Twitter account is commonly know in the marketing world as the "follow/unfollow" method. It works by using a tool like Crowdfire(or a direct Twitter search if you prefer to do this the complicated way like I did starting out) to search for users of a specific interest or keyword that is relevant to what you are promoting and following them in hopes that they will return the favor and follow you back. I'd say about 30-50% of the people that I follow do actually follow me back, but my rate is that high because I'm more selective about WHO I follow rather than HOW MANY ACCOUNTS I follow; as I'm more concerned about the quality of my followers rather than the quantity; as you will more than likely be yourself when you begin to notice you are not getting any clicks or engagements because you are following an army of bots! Okay, now that we got that out of the way, let's get into my strategies:


SET UP AN AUTO DM CAMPAIGN
Not required, but I use one. I will say that you should limit your automation efforts to welcome dm's and blog updates like I do because anything more is overkill and can make your campaign look tacky. The last thing you want to do is make people think your account is a bot that will never engage with them on a personal level because this will instantly kill your credibility. Use a auto dm tool(Crowdfire is one of them) to send a message to your new followers thanking them for subscribing to your campaign and sending them a link to your landing page. As stated earlier, this is not mandatory. You can just send welcome messages(or tweets) yourself, but you already have a lot to do with content creation and flipping leads(follow/unfollow), so I recommend you use an auto dm tool. But definitely use welcome messages to follow up with your new leads. This is the finishing touch to the follow/unfollow strategy in my opinion.



FOLLOW PROSPECTS
Like I said, you should always examine the accounts first before following them because if you are following nothing but bots then you will have a very hard time trying to build an online business this way. Some signs to look for are unique human engagement with other profiles, an actively updated website and topics on their timeline about recent events that would be difficult to automate. Sign up for a free account with Crowdfire or use Twitters built-in search bar to search for prospects within your niche. For example, let's imagine you are promoting weight loss products. What you would do is search for keywords like "I need to lose weight" or "how to lose weight" and you will then be given a list of accounts that have either mentioned those terms in one of their tweets or accounts that have those search terms in their bio. Follow at least 200-300 of these profiles a day. The max allowed per day is 1K, but that is a discouraged amount that I would stay away from. Check Twitters "aggressive following" policy for more info(link).  

((UPDATE): I forgot to mention something. I've found through my experience in doing this that leads/prospects with more follows than followers are more likely to follow you back. If you see someone with over 1k(or even less) followers but they are only following 200-300 people, it's instant proof that they don't follow all, or even most, of their followers back, so look at this as a red flag.))



GIVE THEM TIME TO FOLLOW BACK
I try my best to follow-back all of my followers that appear to be human followers, but even I'm guilty of letting a few slip by every once in a while. Also, some people are pretty busy and don't use Twitter as much as the normal person. Give your followers at least a week or a new tweet/login from the time you followed them(whichever comes first) before unfollowing them. Don't cling onto uninterested prospects for too long(huge mistake!) and try to engage with them and get them to notice you like I did starting out because I've come to find recently most of them won't follow you back when either of those conditions are met. And even if they do, they'll only be following you because of your engagement with them and not that they are actually interested in what you are promoting. Only engage with followers. I repeat, ONLY ENGAGE WITH FOLLOWERS!! This method is definitely a numbers game. Remember that!



UNFOLLOW YOUR NON-FOLLOWERS
After at least one of the above conditions are met with your stubborn prospects, It's time to kick them to the curb! I usually assign one day of the week for mass-unfollowing along with unfollowing on-the-go. If people have not followed you back at this point, take it from someone whom just recently learned from this mistake, THEY WON'T! Twitter has a limit on how many people you can follow(5k with additional terms depending on how many followers you have), so you shouldn't waste valuable space on someone that skipped over your profile in their notification feed or only logs into their account once a month(for whatever strange reason they have to be using Twitter?). Love your followers and dismiss your stubborn non-followers.



REPEAT THE PROCESS!!
Do this over, and over, and over, and over, and over, and over, and over, and over, and over, and over, and over, and over, and over and over, and over again until you can't follow anymore. The whole idea of affiliate marketing is promoting products to as many targeted prospects as possible, and yes, it is a numbers game! You will find that many marketers on Twitter have used this same strategy to grow their profiles to having 1-10k+ targeted followers and trust me, they aren't sweeping floors or flipping burgers anywhere! As simple as this strategy is, believe it or not, there are people making well over 10k a month doing this. Whether your landing page is a squeeze page, sales page or blog, this method of generating traffic works well with any of them. Give it a try! Just remember, this is a numbers game.

Wednesday

The Pros And Cons Of Working a 9-5 Job



Growing up I would always hear people boast about how they were INDEPENDENT because they had a JOB, paid their own bills and, in their perspective, didn't rely on anyone to live and make ends meet. And while this might be a very accepted and common lifestyle that the average person would define as being independent, on a technical level, the question still remains: are these people really living a independent lifestyle?

In a MLM company that I used to be a part of, we considered the definition of a job to be "just over broke!" What these people fail to realize is that, while they might be living on their own and don't rely on anyone to personally take care of them, they still rely on someone for a job, so my answer is NO; they are NOT living a independent lifestyle. So I am definitely not endorsing 9-5 jobs here, and it's likely that I never will at this point of my life, but to be fair, there are good and bad things about having a 9-5 job that I wanted to share. Here are the pros and cons of working a 9-5 job from where I
see it:


JOB SECURITY
There is much less anxiety about getting your address changed to a dumpster over making a poor work decision; or having your entire business fall victim to a search engine algorithm update; or getting denied access to a job because your social security number has been blocked for excessive spamming on someones website. There is also less of a chance that you will ever face a 6 or 7 figure lawsuit because you didn't properly read the fine print in the terms and conditions of your work contract. Though this is a easily avoidable situation, it can and does happen.

CONVENIENT ACCESS TO SUPPORT
Unlike a job where you can easily get support from co-workers, in the field of working for yourself, not many people are gonna be willing to help you do your job better without a hefty price tag for either a coaching program and/or membership to one of their websites. I learned this very early in my days of internet marketing. The primary reason for this is that, unlike a 9-5 job where people are rewarded with promotions or other offers for being a team player and helping their co-workers, in the internet marketing world, the incentive to help you for nothing is just not there. Sorry!
GUARANTEED PAYDAY
Don't we all wish we can have this?! Unfortunately for most online business owners, this is not one of our many things we have to boast about. As a matter of fact, even our current financial circumstances are not guaranteed to be around long regardless of how hard we grind every week or two. That's just the way it works, and this is likely one of the many reasons 9-5ers don't adapt well when they try to make the switch over to the right side of the cash flow quadrant.



NO FINANCIAL SECURITY
The obvious trade-off for job security here is financial security. The day that you retire and/or are no longer able to work, unless you have residual income flowing in that you can live off of, you will stop making money and inevitably put yourself between a rock and hard place. This is a huge problem and if you don't want to become another statistic, I would highly recommend that you move to the right(no pun intended) side of the cash flow quadrant.


YOUR HARD WORK RARELY PAYS OFF
Sure, you might be getting paid a decent salary compared to others and receive employee of the month and a pat on the back every once in a while, but I don't know many people who would pass up the opportunity to make ten times the amount they are making for a fraction of the time they are working. Even if you are working in a field you are passionate about, would you love to be able take time off whenever you wanted to spend time with friends and family? Or (obviously) make more money and secure your future financially? Well that's where your time and effort pays off the most financially!

YOU DON'T OWN YOUR JOB
This is my favorite reason. I own my business! When I wake up; promote my brand on my social networking profiles; optimize my website for organic search traffic; get someone to click one of my affiliate links; get someone to subscribe to my website through email updates; start a ad campaign, et cetera, I am building a digital asset that I personally own and that will bring in passive income for years to come with the right amount of time and effort. No one owns their job, and for any or no reason they can lose it at any moment. This is why I am constantly reminding people to fire their boss before their boss fires them. Take or leave my advice; it is to your discretion.

Friday

Creating Your Social Media Sweepstakes

If you are ever looking for a creative and enthusiastic way of boosting your brands appeal and driving traffic to your website(s), look no further than social media sweepstakes! These are contests where subscribers enter to win a prize you are offering (free tickets to a show, a gift card, best-selling book you are offering, etc.) by taking a desired action like subscribing to your newsletter, promoting a hashtag, following you on Twitter, etc. 


Hootsuite for example is a platform that will allow you to run photo, video and sign-up contests hosted on their server where fans/subscribers can compete for a free giveaway you are offering. Your promotion can go something like, "100th person to subscribe will win a free dinner with me at(whatever exquisite restaurant you like the best" or "Submit your favorite photo by(give a deadline date) to enter our contest and get your chance of winning a limited edition copy of my best-selling book!" These are just a few of many examples that can be given. The choice is yours on what type of campaign is best suited for your needs; as long as it is boosting your fan appeal in the process. This is where Facebook really comes in handy for generating leads because of it's huge potential reach(1.6 billion active monthly active users as of Q2 2016) and the organic leads(free page likes, page visits, post shares, comments, etc. that are unaccounted for) it provides for your Facebook page. Facebook is bigger than China right now in terms of active users! As far as where to begin in setting up your campaign, here are a few suggestions I recommend:

Find Something To Promote

Using things you would normally use as a lead magnet such as a free report or video would work for this, but it should be a rare limited edition copy that you are not offering anywhere else to be of practical use for your deadline date. I would recommend creating an expanded and improved version of whatever lead magnet you are already offering. Something like, "The strategies I teach in this free report have already led hundreds to financial freedom, now it gets even better!" is sure to drop a ton of jaws when it comes across their news feed.


Decide What Type Of Contest You Want To Run

This largely depends on what end goal(s) you want to accomplish. Are you trying to get more followers on Instagram? You should use a photo contest with a hashtag linking to your brand. Are you trying to get more subscribers to your email marketing list? You should use a sign-up contest with a reward for whatever position a subscriber reaches. If you are still confused on what type of campaign you should run, I think the best to do would be to just test out a few and see which ones are the most responsive to your campaign. Don't worry about a few bombed campaigns because failure is the best teacher.

Choose What Platform(s) You Want To Promote Your Contest On

Like my last suggestion, this is also another area where trial and error will play a huge role in your success. For example, I recommend using Facebook for promoting your contests, but that is based almost exclusively on size and potential reach. I don't know what you are promoting to give you tailor-made advice beyond that. As I previously stated, different promotions and campaign types will trigger different responses for different audiences. 

Decide How Long The Contest Will Run

This will depend largely on budget and/or response rates. If you are using paid ads to promote a campaign that lasts a month long that offers a prize to the 80th subscriber but your campaign has only reached 39 subscribers with 2 days before your deadline, or if you just happen to run your advertisement budget dry beforehand, you will have to extend your deadline and revise your next campaign according to this. I would start with a low number(maybe the 10th or 13th subscriber) until you have a feel for the response rates to your ad. Studying how others in your niche are doing  this won't hurt either, but their results are not guaranteed to be reflective of yours even if you do follow the same strategies.

Be Creative And Stand Out

If you are sending paid ads to targeted leads you have to remember that they are likely seeing ads from your niche in their news feed all of the time they are on Facebook or Twitter. So ask yourself, what makes you so different from them? Regardless of what platform you choose to promote on, this is the decision that will really make or break your campaign, so take your time and be tedious about it. Also, visit Hootsuite Campaigns to see examples of what your campaign should look like. 


Sunday

Advice On Cold Lead Marketing


After pitching your business offers to warm leads such as your family, friends, co-workers and close associates, the inevitable will eventually happen: you will have to promote to people you either don't know or don't know very well. These people are known as cold leads and they are usually harder to persuade. When promoting to these types of leads, one of the worst and most ineffective things you could do is try to sell them something upfront. The only time(s) you might be able to ignore this rule is if the person you are promoting to has already expressed an interest in the niche you are promoting, otherwise, you have to build a relationship with them first. I'm not in any multi-level marketing businesses(although I have tried a few in the past), and I'm not endorsing any of this persons products, but I want to refer you to a video I recently came across that really puts what I've said into clear perspective. Be sure to give their video a thumbs up if you've found this advice helpful.